The Diaz heritage legacy goes back to 1952 when young intuitive entrepreneur Rodolfo Diaz decided to follow his brothers Alvaro and Oscar in the gemology trade instead of following the family tradition of being part of Colombian politics. The brothers got involved in the mining process of emeralds found on the eastern ridge of the Andes Mountains, then taking them to Bogota where they had their atelier to cut the emeralds and design fine jewellery. They were highly respected and renowned in the trade not only to their high quality of stones and craftsmanship but also their dedicated philanthropy, gaining Mr Diaz the title of “Don Rodolfo".
Over six decades Don Rodolfo diversified to other precious stones and formed partnerships with companies in London, New York City, Frankfurt, Sydney, Johannesburg, Hong Kong and Tokyo supplying jewellery houses and further having trade missions around the world. One of the most important values for him was to ethically source precious stones and metals to create a meaningful story on each piece created.
In the 90’s Don Rodolfo started taking his son Hernan on his international trips, educating him about gemology and businesses, moreover learning together about different cultures and trends. While visiting the Polynesia’s Hernan met a local Kahuna who taught him about healing traditions, spirituality and energies. They took that knowledge and adapt it to design new unique pieces, this time not only based on the look of the pieces but also on the metaphysical energy properties that stones and metals transmit.
Mr Diaz loved every time he was in London, he always talk about how special and fascinating this city is, where people from every culture meet and could express themselves freely with no judgment. This kind of thinking induced Hernan to move and study in London.
Don Rodolfo was a victim of kidnapping and had many critical thefts over the years, sadly obligating him to close down the company after seven decades. His son Hernan did not want his legacy to end there, so Diaz London was reborn into a contemporaneous company keeping the values of Don Rodolfo staying loyal to his original idea of reinterpreting the world of design to the core of business, by ethically sourced materials and deliver the highest quality of craftsmanship with a modern aesthetic.
Every piece of Diaz London is proudly hand-crafted in Britain without the use of machinery or mass production. All the silversmith and goldsmith are cast in the heart of London. We certify the highest quality of ethically sourced materials, with every piece created being unique and individual; all items in the collection were designed to tell a personal story and create a unique personality style that build a powerful statement and a great first impression, but at the same time stimulate spiritual healing metaphysical powers generating good energies and prosperity.